How fast does your website load? Did you know it’s the key factor that can drop your visitor rates before they even take a look at how the website looks? Has your SEO ninja told you that the search engines use the website speed as one of the factors to rank search results? How much time and effort do you spend debating different designs, different copy versions, etc. versus time spent on measuring the site’s performance? Next time – keep this finding (by Akamai, market leader in content-delivery) in mind:
This simply means that neglecting the performance aspect may mean that every dollar spent on any other effort is wasted because many users will bail out before they even see the website at its full.
The overall speed of your website is a combination of multiple factors, some of which are easier to optimize, some can be extremely hard. Of course the most reasonable course of action is to tackle the low-hanging fruit in the first pass and consider further optimizations at a later stage.
Look out for our next posts to find out more. In the meantime you can order a performance audit for your website to find out what you could improve and how it affects your business :